A layman may confuse both of these jobs of a UI and UX engineers. Some may think that all the categories of designers are the same. However, there are graphic designers, UX designers, UI designers and more. Each of these professionals is expert in their own fields. 

 Designs are the solutions to the problems. Among IT professionals, designers are the talents who bring solutions to the problems. UX is an abbreviation for User Experience. A good websites or an application could look so much better by implementing simple user experience and following some rules. UX is important for engagement of the existing and prospects client because it provides positive experiences and helps you get loyal users.  Loyal users would be loyal to your products and brands. Additionally, a better UX allows you to define customer journey on the website. 

Here are the few pointers on what UX designers do to make your business standout.

1. Interaction Design

UX engineer creates an app concept from scratch. They are aware of what is that a customer is looking for creating a user-friendly concept. These talents also study and analyze the behavior of potential users. 

1.1 Wireframes & Prototypes

Creating a wireframe and prototype is a lot of research work. Analyzing a business and its requirements requires elaborative task flows, application flow and scenarios. A UX engineer are the ones who research what is out in the market, what is trending keeping in mind what is useful to the potential users. 

1.2 Scenarios 

An UX engineer creates human-centered designs. What is the use of an application if there is no potential use of the application? Researching on what is best for the application, making a prototype, creating a wireframe and research with the added creativity is done by these talents. UX designers are the mastermind of an application to look the way they look and making it appealing. 

1.3 Information Architect 

The flow of any app or website depends on the information architect of the application. UX engineers create task flows to outline the potential of the business and making a useful way to use the business online. There is something called 3 click rules in any app. Any application that follows this rule gives adequate information about an app to its users. 

1.4 User Research 

UX engineer spends so much time knowing what is viable for a project. The probability and possibility of a client staying on a website. UX engineers are the best to know human-centered designs.

The critical part of basic UX method is planning and carrying out content for the potential users. Content creation and strategy is overall advertising and marketing approach. Appealing and practical designs; make or break user enjoy depends on the compelling content material.