Branding has changed life for so many upcoming and existing products. Most brands on the top of the list had one very specific element about them, which allowed them to reach to so many clients. The top dollar spent on a launch of a new product, social media campaign, marketing or the celebrity endorsement would not yield the expected result if the team miss out on one essential element. The sales of a new brand or a new product hits the roof, if you focus on one key element. The key element is the story of the product.
Many brands spend enormous amount of money in designs, sponsors, and nitty gritty details of the product. However, the client is more interested in the story about the product and these clients stay loyal to the brands, since, it would be relatable to them. In order to get full attention to boost and get the exposure for the product, the best story always works. For instance, if your product’s core focus is a busy mother with children and a career. Managing time for herself would be a struggle. If she wants to keep off some weight and start a healthy journey, she would most likely relate with her next door neighbor, who is also a fitness enthusiast and a social media influencer and has similar lifestyle. She would more likely trust products that comes from someone in the community and with the similar journey.
There are other ways to make the products and brands more relatable to the customer. The best way to reach out to your prospect client is to be more relatable and sticking to the core values. In order to create more relatable content that fits the brand’s or product’s goal, could make an abundant impression on the client.
Therefore, before you spend your marketing budget and going live on social media, find out the best and relatable story for your prospect client. If you are looking for content creation for your products, social media marketing and want to build an online campaign, our friends at Asterisk hubs have amazing team for one of a kind business need.
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